The Internet Marketing Handbook | SEOmoz

The Internet Marketing Handbook is a free resource that contains almost 100 tools and learning resource that help to master Internet Marketing. It was compiled by Danny Dover and is the result of literally hundreds of hours of study and practice in marketing online and search engine optimization techniques. The information below represents the web’s best resources and tools. All of the items listed below are available to the general public and most are free of charge. Enjoy!

Link Building

Tools

Link Search Tool

Link Search Tool

SoloSEO’s keyword based link search tool

Juicy Link Finder

A SEO tool for easily finding links with a lot of authority

Hub Finder 3.0

Hub Finder 3.0

Hub Finder is an open source link analysis tool which looks for co occurring backlinks.

Backlink Anchor Text Analysis

The Backlink Anchor Text Analysis tool looks at the backlinks to your website and returns a list of common anchor text phrases that were found.

Hub Finder 1.0

Hub Finder 1.0

Hub Finder is web based software which looks for hub pages using the Yahoo! API. It allows you to find sites which link to common resources that you manually enter, or resources that rank well in Yahoo! for a specific term.

Roboform

Roboform

Roboform is an excellent tool to auto-fill forms when submitting to directories

Learning Resources

11 Experts Speak Out

11 Experts on Link Development Speak Out

Link development pros to sit down and do an interview.

Web Links from the Search Engine's Perspective

Web Links from the Search Engine’s Perspective

A guide to how search engines use hyperlinks

Link Building Notes of an SEO Kindergartner

Link Building Notes of an SEO Kindergartner

A compilation of all of the link building techniques listed on SEOmoz

Creating and Managing Your Link Campaign

Divide and Conquer: Creating and Managing Your Link Campaign

Melanie Nathan describes top level way of managing link building campaigns

The Professional's Guide to Link Building

The Professional’s Guide to Link Building

SEOmoz presents a comprehensive guide to link building

Finding Link Sources & Building Topical Authority Links

Finding Link Sources & Building Topical Authority Links

Andy Beal provides explanation on why topical links are necessary in link building campaigns

Types of Links

12 Different Types of Links and How To Get Them

A informative guide that explains some of the kinds of links and the steps necessary to get them

66 Ways to Build Links

66 Ways to Build Links

If “Content is King“, then links are what put that king on the throne… 66 methods for building links

Natural Link Acquisition

Natural Link Acquisition

A grey hat look at link building campaigns

Big Boards

Big Boards

Big Boards is the web largest directory of message boards and forums

Forum Virus

Forum Virus

Forum Virus is a large directory of forums and message boards

Blog Catalog

Blog Catalog

The Blogger Social Network

20 Linkbaiting Techniques

20 Linkbaiting Techniques

20 linkbaiting techniques from Problogger

101 Link Building Tips to Market Your Website

101 Link Building Tips to Market Your Website

Andy Hagans and Aaron Wall provide 101 tips to link build

Long List of Link Searches

Long List of Link Searches

A comprehensive list of special searches that identify places to find links

The Rising Tide Lifts All Ships

The Rising Tide Lifts All Ships

An explanation of why inbound links help entire domains rather than just the pages they link too

Tool

The SEOmoz blog category on Link Building

The complete list of all blog posts on SEOmoz that have to do with link building

131 (Legitimate) Link Building Strategies

131 (Legitimate) Link Building Strategies

A giant list of whitehat link building strategies

102 Ways To Make Your Site A Back-Link Superstar

102 Ways To Make Your Site A Back-Link Superstar

A giant list of all kinds of link building technique

Keyword Research

Tools

Google's Keyword Tool

Google’s Keyword Tool

Google’s official Adwords keyword research tool

SEO Book Keyword Suggestion Tool

SEO Book Keyword Suggestion Tool

SEO book’s keyword suggestion tool. Powered by Wordtracker

Wordtracker

Wordtracker

Wordtracker was established by Andy Mindel and Mike Mindel in 1997 to answer “What are people searching for on the Web?”

adCenter Add-in for Excel 2007

adCenter Add-in for Excel 2007

Microsoft’s adCenter Add-in is a keyword research and optimization tool, based in Excel and including the Ad Intelligence model, which enables you to build keyword lists, plan keyword strategies and forecast daily keyword impressions.

Keyword Difficulty

SEOmoz’s Keyword Difficulty tool estimates the difficulty of a given keyword

Term Extractor

The term extractor analyzes the content of a given page and extracts the terms that appear to be targeted at search engines. It applies certain weights to HTML elements and other on-page factors to determine what it thinks is a targeted term.

Keyword Discovery

Keyword Discovery

KeywordDiscovery compiles keyword search statistics from over 180 search engines world wide, to create the most powerful Keyword Research tool.

Keyword Mixer

Keyword Mixer

Fathom SE0’s Keyword Mixer tool will help you build extensive SEO & PPC keyword lists more quickly.

wordze

Wordze

Wordze provides multiple keyword research tools based on real search queries

Niche Bot

Niche Bot

Keyword Research that gives you access to over 295 billion keywords in 41 languages spanning 243 countries using multiple keyword sources

Google Trends

Google Trends

Google’s official trends tool

SEO

Popular Searches

A tool that aggregates all of top terms from 13 top sources

Soovle

Soovle

Soovle is keyword research tool that compares the amount of queries between 7 major websites in an appealing visual manner

Learning Resources

Doing Keyword Research? Here Are Some Resources To Help!

Doing Keyword Research? Here Are Some Resources To Help!

Danny Sullivan lists some keyword research tools and explains how to use them

The Professional's Keyword Research Guide

The Professional’s Keyword Research Guide

This guide focuses on keyword research as an important facet of search engine optimization and Internet marketing

An understanding of SEO Keyword Research

An understanding of SEO Keyword Research

Tony Adam discuses how important it is to understand keyword research

Rewriting the Beginner's Guide - Part V: Keyword Research

Keyword Research

Rand Fishkin discusses keyword research and shows examples of how it is done

Advanced Keyword Research — The power of understanding your visitors

Advanced Keyword Research — The power of understanding your visitors

Hamlet Batista discusses the importance of understanding users while conducting keyword research

How to Use Social Media for Keyword Research

How to Use Social Media for Keyword Research

Use social media to explore your niche and learn more about your audience

Keyword Research for Bloggers

Keyword Research for Bloggers

Keyword research can be the difference between a successful blog and one that goes nowhere. Learn to avoid the latter

Advanced Keyword Research for SEO

Advanced Keyword Research for SEO

Jordan Kasteler discusses how to perform advanced keyword research

An Exhaustive List of Search Engine Based Keyword Research Data

An Exhaustive List of Search Engine Based Keyword Research Data

Rand Fishkin provides a solid list of every which way you can look at a keyword to get an idea of metrics, value and potential from the engines themselves.

title

The SEOmoz Keyword Research Blog Category

The complete list of all blog posts on SEOmoz that have to do with Keyword Research

How to Solve Keyword Cannibalization

How to Solve Keyword Cannibalization

Learn how keyword cannibalization happens so you can prevent it

Content Creation

Tools

Copyscape

Copyscape

Defending your rights online, Copyscape is the leading provider of services that protect your content against online plagiarism and theft.

Adobe Buzzword

Adobe Buzzword

Write and collaborate on documents anywhere, anytime

Creative Commons Search

Creative Commons Search

Creative Commons Search will help you find photos, music, text, books, educational material, and more that is free to share or build upon utilizing Creative Commons enabled search services at Google, Yahoo!, and Flickr.

Ontology Finder

Ontology Finder

The goRank ontology lookup tool checks the top 1000 Google results for your keywords by running a related word query.

Fifty (50!) Tools which can help you in Writing

Fifty (50!) Tools which can help you in Writing

A list of tools that will help you write excellent content

Learning Resources

SEO Advice: Writing useful articles that readers will love

SEO Advice: Writing useful articles that readers will love

Matt Cutts discusses how to write quality blog content and illustrates some of the benefits

Whiteboard Friday - Creating Great Online Content

Whiteboard Friday – Creating Great Online Content

A video outlining how to create awesome material that keeps your readers interested and engaged.

Creating Content that Appeals to a Link-Savvy Audience

Creating Content that Appeals to a Link-Savvy Audience

A look at the influence of the Linkerati.

SEO Copywriting 2.0

SEO Copywriting 2.0

The SEO Copywriting 2.0 tutorial is designed to provide you with a step-by-step strategy for creating content that scores links and ranks well in search engines in five easy lessons.

Powerful SEO Illustration: Importance of Keyword Clustering

Powerful SEO Illustration: Importance of Keyword Clustering

A very powerful picture that explains a very powerful and important SEO principle.

On-Page Optimization

Tools

Term Targeting SEO Tool

The Term Targeting tool helps determine how well a page is targeting a particular keyword. After analyzing the frequency and location of the keyword throughout the page, the tool assigns a letter and percentage grade that reflects the strength of the keyword usage.

Keyword Density and Prominence Tool

Keyword Density and Prominence Tool

A tool that crawls and identifies the density and importance of a given keyword on a given page.

Learning Resources

Search Engine Ranking Factors

Search Engine Ranking Factors

This document represents the collective wisdom of 37 leaders in the world of organic search engine optimization. Together, they have voted on the various factors that are estimated to comprise Google’s ranking algorithm

On Page Optimization - A Complete Walkthrough

On Page Optimization – A Complete Walkthrough

A complete walkthrough for doing on page optimization

Scalable On-Page SEO Strategies

Scalable On-Page SEO Strategies

A great explanation of how to do on page SEO with large dynamic websites

Keyword Usage and Targeting

Keyword Usage and Targeting

A beginners guide to keyword usage and targeting

Tactical SEO: How Many Terms/Phrases Should I Target on a Single Page?

Tactical SEO: How Many Terms/Phrases Should I Target on a Single Page?

A helpful article identifying several ways to optimize internal pages.

The Best Damn On-Page Optimization Process Checklist, Period

The Best Damn On-Page Optimization Process Checklist, Period

A very useful checklist for on page SEO

[Video] On Page SEO Tips for Google

On Page SEO Tips for Google Video

A video article describing the necessary steps to conduct great on page SEO

Crawling and Indexing Issues

Tools

Crawl Test Tool

This tool is used to test how accessible your site is to search engines and can help you quickly diagnose potential crawling issues and give you an overview of your site’s search friendliness.

SEO Browser

SEO Browser

A great tool for viewing websites from the perspective of search engine crawlers.

David Naylor's Keyword Density Tool

David Naylor’s Keyword Density Tool

An excellent tool for analyzing many important crawl related metrics

SEOmoz's Indexed Pages Tool

SEOmoz’s Indexed Pages Tool

This SEO tool looks at the three major search engines (Google, Yahoo!, and MSN) and reports back how many pages you appear to have indexed.

Firefox User Agent Switcher

Firefox User Agent Switcher

An essential Firefox plugin that gives the user the ability to change their browsers User-Agent

SEOBook's Spider Test

SEOBook’s Spider Test

Shows the source code of a page, all outbound links, and common words and phrases.

Check Inclusion Tool

Check Inclusion Tool

This SEO tool looks at the three major search engines (Google, Yahoo!, and MSN) and reports back whether your URL appears to be indexed.

URL Info Tool

URL Info Tool

This tool analyzes the HTML pages : finding headers, internal and external links, show img links, etc.

Learning Resources

The Illustrated Guide to Building a Search-Friendly Website

The Illustrated Guide to Building a Search-Friendly Website

This guide was developed specifically to help website developers, executives, marketing personnel, and online publishers navigate the often-complicated process of launching or modifying a website to enable the highest potential of traffic from the major search engines (Yahoo!, Google, and MSN).

IP Addresses of Search Engine Spiders

IP Addresses of Search Engine Spiders

Are you interested in tracking the IP addresses of search engine spiders? You can see my latest lists of search engine IP addresses and User-Agents here.

Managing Robots Access To Your Website

Managing Robots Access To Your Website

Controlling what content is blocked from being found in search engines is crucial for many websites. Fortunately, the major search engines and other well-behaved robots observe the Robots Exclusion Protocol (REP).

Search Engine Indexing Limits: Where Do the Bots Stop?

Search Engine Indexing Limits: Where Do the Bots Stop?

Serge Bondar discusses the finer points of online robots.

Matt Cutts Indexing Timeline

Matt Cutts Indexing Timeline

A great post explaining Google’s major index/crawler update, Bigdaddy.

title

Cracking Google’s 1,000 Page Barrier

One of the frustrations of doing SEO for large websites is the fact that Google makes it very difficult to see more than a small part of the search index. This article helps explain how to do it.

Social Media Marketing

Tools

Bitly

Bit.ly

A url shortener website that provides free stats.

Twitter Feed

Twitter Feed

Get your blog (or any other RSS or Atom feed) twittering

Add This

Add This

A great bookmarking and sharing button for blogs

Digg Alerter

Digg Alerter

Digg alerter helps users track diggs and burys of any given story

Social Media Firefox Extension

Social Media for Firefox Extension

The tool is the the ultimate time saver to building powerful social media accounts. One of the secrets of top Diggers, Stumblers, Navigators etc… is being the first to submit stories already becoming popular on other social news sites.

Learning Resources

Social Media Will Change Your Business

Social Media Will Change Your Business

Old media’s look on social media presented by Business Week

Reddit, Stumbleupon, Del.icio.us and Hacker News Algorithms Exposed!

Reddit, Stumbleupon, Del.icio.us and Hacker News Algorithms Exposed!

Explanations of the algorithms used by popular social media sites

An Introduction to Linkbaiting

An Introduction to Linkbaiting

The first of a three part series on linkbaiting and social media marketing

Top 100 Social Media Tools

Top 100 Social Media Tools

The top 100 social media tools list has been compiled from a cohort of learning professionals who shared their Top 10 Tools for Learning both for their own personal learning/productivity and for creating learning solutions for others.

Golden Rules of Linkbaiting

Golden Rules of Linkbaiting

A round up of hundreds of posts on writing link worthy content

Thank you for taking the time to read this. If you have questions or comments please feel free to share at the Internet Marketer’s Handbook‘s introduction blog post.

Please note that all copyrighted and trademarked material is owned by its respective owners and is not affiliated with SEOmoz in anyway.

For any of you out there who are interested in promoting your blog or website. Here is an AMAZING list of tools and resources for you to use!! Good marketing to you!!!

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About tourguide74

I love to surf the web and find really cool stuff. Hope you find this interesting.
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